Ad of the Day | Scania: It's Just Special

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Automotive

Stockholm-based Åkestam Holst NoA has been Scania’s global communications agency for a couple of years. This marks their first overarching brand campaign for the truck manufacturer. The campaign’s main film tells the story of two hitchhiking brothers, stranded in a desert and in need of a lift. But despite their precarious situation, they refuse to settle for just any ride.

Credits

Advertising Agency:

Åkestam Holst, Stockholm, Sweden

ECD:

Joakim Khoury

Creatives:

Ivan Trip, Linus Bronge, Tiago Pinho, Johannes Ivarsson Brane

Client Director:

Jesper Ander

Account Manager:

John Müllersdorf

Strategist:

Stina Hansson Stålbröst

Agency Producer:

Leila Widgren

Production Company:

Bacon Production

Director:

Max Sherman

Executive Producer:

Magne Lyngner

Producer:

Axel Herrlin

DOP:

Daniel Voldheim

Service Company:

Lee Films

Music Supervisors:

Li Stanley, Rasmus Thord, Solid Music Supervision

Music Production & Arrangement:

Magnus Bօrjeson

Date:

October, 2025