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Ad of the Day | Scania: It's Just Special
Media Type:
TV
Brand
Agency
Country:
Industry:
Stockholm-based Åkestam Holst NoA has been Scania’s global communications agency for a couple of years. This marks their first overarching brand campaign for the truck manufacturer. The campaign’s main film tells the story of two hitchhiking brothers, stranded in a desert and in need of a lift. But despite their precarious situation, they refuse to settle for just any ride.
Credits
Advertising Agency:
Åkestam Holst, Stockholm, SwedenECD:
Joakim KhouryClient Director:
Jesper AnderAccount Manager:
John MüllersdorfStrategist:
Stina Hansson StålbröstAgency Producer:
Leila WidgrenProduction Company:
Bacon ProductionDirector:
Max ShermanExecutive Producer:
Magne LyngnerProducer:
Axel HerrlinDOP:
Daniel VoldheimService Company:
Lee FilmsMusic Supervisors:
Li Stanley, Rasmus Thord, Solid Music SupervisionMusic Production & Arrangement:
Magnus BօrjesonDate:
October, 2025
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