Scavolini: Start From the Kitchen
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
"Start from the kitchen" so that the style and solutions offered by Italian designers and masters become the foundation for the rest of your interior design. Very often, when building and furnishing a house, the choice of a beautiful kitchen remains at the end and there is no opportunity to choose the furniture you want. Start with Scavolini to start your design project with Italian flair. The advertising campaign was executed using an integrated strategy that included OOH placements, influencer marketing, and paid ads. These components made the campaign go viral, simultaneously increasing brand awareness, customer flow to Scavolini Store Yerevan, and thus generating new sales.
Credits
Advertising Agency:
Reezalt Creative Labs, Yerevan, ArmeniaCreative Director:
Allen G. FawellProject Director:
Sirarpi GhasabyanPhotographer:
Trdat ShiroyanVisual Artist:
Tatev GhazaryanCopywriter:
Garik GevorgyanDate:
November, 2022
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