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Sea Shepherd: Seal

9.5

Media Type:

Brand

Agency

Country:

Brazil

Industry:

Public Interest, NGO

A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign. 3D ads have been created in partnership between Tribal Worldwide São Paulo and DDB Guatemala, that bear the caption, "The plastic you use once tortures the oceans forever." The ads show different marine animals such as seals and turtles in extreme agony after coming in contact with plastics from items used in our daily lives and generally discarded without any special care. The 3D production was developed by Notan Studio. The plastic you use once tortures the oceans forever.