Seconde Chance: Black Dog
Media Type:
Online
Brand
Agency
Country:
Industry:
SecondeChance.org, the French animal adoption platform, looks back at the incredible success of its “Black Dog” operation, launched last October to help black dogs find a family. By using the popularity of Taylor Swift's song “The Black Dog”, the association has triggered a real tidal wave of visits to these neglected dogs, with exceptional results.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Stéphane XiberrasArt Director:
Marie GlotinCopywriter:
Gilliane HellsternSound Production:
Sophia Conoscente, Adrien BrechaudPost Producer:
Guillaume KartagenerEditor:
Heather HaberajterMotion Designer:
Killian PalinDate:
March, 2025
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