Seconde Chance: Black Dog

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

Industry:

Public Interest, NGO

SecondeChance.org, the French animal adoption platform, looks back at the incredible success of its “Black Dog” operation, launched last October to help black dogs find a family. By using the popularity of Taylor Swift's song “The Black Dog”, the association has triggered a real tidal wave of visits to these neglected dogs, with exceptional results.

Credits

Advertising Agency:

BETC Paris, France

Chief Creative Officer:

Stéphane Xiberras

Creative Directors:

Benjamin le Breton, Arnaud Assouline, Matthieu Bouilhot

Art Director:

Marie Glotin

Copywriter:

Gilliane Hellstern

Sound Production:

Sophia Conoscente, Adrien Brechaud

Post Producer:

Guillaume Kartagener

Editor:

Heather Haberajter

Motion Designer:

Killian Palin

Date:

March, 2025