Selle Royal: Stracciatella Fella

0.0

Media Type:

TV TV

Brand

brand

Agency

agency
Circular design is becoming increasingly central to product development and sustainability strategies. Cycling heritage brand Selle Royal is at the forefront of this new approach with the launch of the Stracciatella saddle, a new product created from upcycled material waste and engineered for high-performance comfort.

Credits

Advertising Agency:

Adverteam

Client Service Director:

Mauro Messina

Executive Creative Director:

Riccardo Catagnano

Deputy Creative Director:

Matteo Tommasi

Senior Copywriter:

Elena Briganti

Art Director:

Letizia Moro

Junior Art Director:

Ricardo Blas

Media Strategist:

Silvia Di Giovanni

Director:

Dario Imbrogno

Production House:

Withstand

Executive Producer:

Lorenzo Damiani

Producer:

Chiara Parodi

Animation:

Dario Imbrogno, Stefania Demicheli

DOP:

Antonio Manago

Scenography:

Elena Panigada

Character Designer:

Monica Fibbi

Post Production:

Daniele Iacuitto

Sound Design:

Gigasound

Singer:

Cristina Russo

Musical Direction:

Nazzareno Brischetto

Musical Producer:

Marco di Dio

Date:

July, 2025

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