Simple Wine: Don't reach the bottom
Media Type:
ExperientialCountry:
Industry:
How can we educate people to drink responsibly in a country where alcohol consumption is deeply rooted in national culture?
Introducing DON’T REACH THE BOTTOM. We created 1000 wine bottles with prints on the glass. When the bottles were full, the prints were invisible, but as they were gradually emptied, scenes from the stories that showed negative consequences of alcohol abuse appeared, and the closer to the bottom, the more serious the consequences became.
Credits
Advertising Agency:
Y&R Moscow, RussiaDate:
April, 2017Ad of the day
Ad of the Day | Teamwork.com: The Client 10.0 Ad of the Day | Lindex: Underwear for Life 10.0 Ad of the Day | Aruba Tourism Authority: The Aruba Effect 9.0Latest News
Apr. 23, 2024
Great Guns Signs Director James Lawes
James is renowned for his command of in-camera effects, creating dizzying sequences for the likes of Chevrolet, Public Health England, and Old El Paso
Apr. 23, 2024
MoneyGram Advances Evolution of its Iconic Brand by Partnering with New Brand, Creative and Media Agencies of Record
The Company has hired four award-winning agencies of record - Prophet, Cutwater, DEPT® UK and iProspect