Sioo:x: The World's Most Boring Billboard
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary.
But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden
Credits
Advertising Agency:
Stendahls, SwedenDate:
May, 2018More from Sioo:x
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