Sky Box: Own it in three ways
Media Type:
TV
Brand
Agency
Country:
Industry:
Sky’s new TV commercial for Sky Store shows Idris Elba in a range of ostentatiously glamorous situations, including in a hot tub filled with tablet devices to illustrate how, thanks to Sky Store, he ‘owns’ box sets and can watch them however, wherever and whenever he likes.
Credits
Advertising Agency:
Brothers and Sisters, London, UKCreative Director:
Aaron WillmerArt Director:
Josh PearceCopywriter:
Robi GangulyAccount Director:
Alessandra RussellAgency Producer:
Nicola RidleyPlanner:
Matilda RuffleDirector:
Declan LowneyProduction Company:
Another Film CompanyProducer:
Simon MonhemiusPost Production:
FramestoreDoP:
Ray CoatesMedia planning/buying:
MediaComDate:
November, 2016More from Sky
Sky: It's Like the Cinema but in a TV, Andrew Garfield
9.0
Ad of the Day | Sky: The World's First TV Orchestra
3.6
Ad of the Day | Sky and Netflix: End of Series Blues
10.0
Sky Mobile: Hello Possible
9.0
Ad of the Day | Sky Zero: The Day The Moon Came To Earth
10.0
Sky: New Sky Ultrafast Speed Broadband
6.0
Sky Mobile: Boardwalk
6.7
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy