Sky Box: Own it in three ways
Media Type:
TV
Brand
Agency
Country:
Industry:
Sky’s new TV commercial for Sky Store shows Idris Elba in a range of ostentatiously glamorous situations, including in a hot tub filled with tablet devices to illustrate how, thanks to Sky Store, he ‘owns’ box sets and can watch them however, wherever and whenever he likes.
Credits
Advertising Agency:
Brothers and Sisters, London, UKCreative Director:
Aaron WillmerArt Director:
Josh PearceCopywriter:
Robi GangulyAccount Director:
Alessandra RussellAgency Producer:
Nicola RidleyPlanner:
Matilda RuffleDirector:
Declan LowneyProduction Company:
Another Film CompanyProducer:
Simon MonhemiusEditor:
Charlie Moreton/ Work EditorialPost Production:
FramestoreDoP:
Ray CoatesMedia planning/buying:
MediaComDate:
November, 2016More from Sky
Sky: It's Like the Cinema but in a TV, Andrew Garfield
9.0
Ad of the Day | Sky: The World's First TV Orchestra
3.6
Ad of the Day | Sky and Netflix: End of Series Blues
10.0
Sky Mobile: Hello Possible
9.0
Ad of the Day | Sky Zero: The Day The Moon Came To Earth
10.0
Sky: New Sky Ultrafast Speed Broadband
6.0
Sky Mobile: Boardwalk
6.7
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 12, 2026
Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp
The producer tells Charlie where the ad will run: media, territory, duration and first on-air date
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content