So Foot: Boycott or not Boycott?
Media Type:
ExperientialSo Foot, the leading football French publication, does not boycott the tournament and covers the World Cup to let football fans know what is going on in Qatar on and off the pitch. But So Foot is also aware that millions of supporters are on the fence about the event. So, for those that have decided to skip watching the World Cup, So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called ... So Food. Because if there is one thing that French people will never boycott is our shared love of food and gastronomy.
Credits
Advertising Agency:
BETC Paris, FranceDate:
November, 2022Ad of the day
Ad of the Day | Ford: Big Cat Energy 0.0 Ad of the Day | Vodafone: Christmas 10.0 Ad of the Day | Burger King x KFC: BFF Burger 10.0Latest News
Dec. 06, 2024
Gerety Awards Toasts to the Winners in London
Past and present jury members, entrants, and London creatives gathered at Forsman & Bodenfors London to celebrate the UK winners with cocktails and a live Gerety Talk
Dec. 06, 2024
Mercedes-AMG PETRONAS F1 Team Bids an Emotional Farewell to Lewis Hamilton with a Global Campaign by AMV BBDO
This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch