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So Foot: Boycott or not Boycott?

10.0

Media Type:

Experiential

Brand

Agency

Country:

France

Industry:

Media

So Foot, the leading football French publication, does not boycott the tournament and covers the World Cup to let football fans know what is going on in Qatar on and off the pitch. But So Foot is also aware that millions of supporters are on the fence about the event. So, for those that have decided to skip watching the World Cup, So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called ... So Food. Because if there is one thing that French people will never boycott is our shared love of food and gastronomy.