So Foot: Boycott or not Boycott?
Media Type:
Experiential
So Foot, the leading football French publication, does not boycott the tournament and covers the World Cup to let football fans know what is going on in Qatar on and off the pitch. But So Foot is also aware that millions of supporters are on the fence about the event. So, for those that have decided to skip watching the World Cup, So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called ... So Food. Because if there is one thing that French people will never boycott is our shared love of food and gastronomy.
Credits
Advertising Agency:
BETC Paris, FranceDate:
November, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 14, 2026
Arts & Sciences Signs Speck & Gordon for UK Representation
The Oscar-nominated, Cannes-winning directors behind Blades of Glory, GEICO's Cavemen and World's Biggest Asshole join Arts & Sciences London
Sep. 14, 2026
Unilever's Rexona Launches First Southeast Asia Campaign with frank. Singapore
The global platform, developed by LOLA MullenLowe and launched in late 2025, repositioned Rexona around the broader truth that life gives women many reasons to sweat