SPCA: Dogs Everywhere (Rocky)
Media Type:
PrintCountry:
Industry:
Everything’s telling you to adopt a dog. When people decide to get a dog, they generally choose a breed, then shop for a breeder. This is really sad because there are thousands of dogs who have been rescued and are up for adoption. These dogs awaiting adoption cost money to the animal shelters often straining already tight charity-dependent budgets.
Our solution? Pareidolia. Using people’s want for dogs to remind them to adopt, not shop. Why? Because when we really want something we tend to notice it everywhere, even when it’s not even really there. We used everyday objects to remind people who wanted dogs, that the entire universe was literally telling them to adopt a dog. These people were then directed to the SPCA Sandton’s Facebook page to look at the albums of cute dogs up for adoption.
Credits
Advertising Agency:
Grey, Johannesburg, South AfricaChief Creative Officer:
Fran LuckinExecutive Creative Director:
Glenn JefferyCreative Director:
Steph van NiekerkArt Director:
Seth BeukesCopywriter:
Jayson DicksPhotographer:
David PriorAgency Producer:
Linda HauserPhotography Producer:
Caroline SymmondsBusiness Director:
Michelle PereiraDate:
April, 2021Ad of the day
Ad of the Day | Lindex: Underwear for Life 10.0 Ad of the Day | Aruba Tourism Authority: The Aruba Effect 9.0 Ad of the Day | Dove: The Code 10.0Latest News
Apr. 23, 2024
Colossus Launches New Brand Identity for the Boston Symphony Orchestra
The new design is currently running across all touchpoints the website, digital display, out-of- home, social, video, merchandise, print, owned and paid channels
Apr. 23, 2024
"The Missing Review": A New Campaign by Republica Havas, in Collaboration with Amigos for Kids
The interactive campaign uses Google and Yelp reviews to help locate missing children and raise awareness