Speedy: The Future

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

After 3 years of radio advertising, Speedy (a French car maintenance and repair company) is back on TV with a daring film! Thought as an advertising caricature for "those who have everything: money, the perfect marriage, children who never cry, the well-coiffed dog, the oiled abs"... the film then turns into a parody with a car transforming into... a flying car! With the reveal, Speedy shows that the future of the automobile is built every day, on the ground, and certainly not with injunctions, moral lessons or great corporate messages far from the reality of the French.

Credits

Advertising Agency:

LGM&co, Paris, France

Creative Director:

Nicolas Gandrillon

Copywriter & Art Director:

Helene Gratzmuller, Margaux Simoen

Head of Productions:

Florian Simon

Production Company:

Raise Up Films

Post-Production:

Digital District

Music:

Les Cosmonotes

Sound Design:

Octopus

Date:

June, 2022

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