STABILO: Start Beginning

7.5

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Netherlands

Industry:

Office Equipment

Keyboards, voice control, filters, AI, and other digital tools have enriched our lives. They are often used to achieve ‘perfection’ as quickly as possible. But what do we lose when we don’t use our hands? According to recent neuroscience research, we risk losing a lot. Writing or drawing with our hands boosts brain connectivity and promotes learning – say brain researchers professor Audrey van der Meer and professor Ruud van der Weel (Norwegian University of Science and Technology), in a series of studies published in Frontiers of Psychology.

Credits

Advertising Agency:

KesselsKramer, Amsterdam

Insights:

TrendsActive

Director:

Suzanne Koopstra

EP:

Ninnog Duivenvoorde

DOP:

Lenny Lu

Edit:

Arthur Ivens

Grading:

De Grot

Music & SFX:

Thomas Peters

Photography:

Koen Berkhout

Date:

March, 2025

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