Sure: Whole Body

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK.

Credits

Advertising Agency:

AMV BBDO, London, UK

Creative Director:

Jack Smedley, George Hackforth-Jones

Creative Team:

Esin Huseyin, Davide Mauroni

Agency Planning Team:

David Edwards, Katherine Oulds

Agency Account Team:

Anneliese St-Amour, Tessa Brisbane, Lucy Burns, Jasmine Coulson

Agency Production Team:

Nick Godden, Stefanie Price, Matt O’Brien

Agency Assistant Producer:

Kieran O’Malley

Agency Design Team:

Kate Whitley

Media Agency:

Mindshare/ Abigail Cork, Tanya Maxwell, Emily Blain

Production Company:

Build/ Jack Agency

PR Agency:

Fleishman Hillard

Date:

March, 2025

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing