Sulwhasoo: Tilda Swinton, Behind the Scenes

10.0

Media Type:

The making of The making of

Brand

brand

Agency

agency

Country:

South Korea

Industry:

Health, Beauty

The Korean skincare brand Sulwhasoo from Amorepacific is setting course for the global market together with Jung von Matt. Brand ambassador for the campaign, which launches at the Metropolitan Museum in New York on March 29, 2023, is Hollywood star Tilda Swinton, who lends her voice to the campaign. The campaign will be seen on social media, other digital channels, OOH and retail stores mainly in US, South Korea, China and other global markets.

Credits

Advertising Agency:

Jung von Matt

Date:

April, 2023

Latest News

Jul. 20, 2026

Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer

Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world

Jul. 20, 2026

GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World

New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops