Sun Maid: Halloween Raisin Swap
Media Type:
FilmLast year Sun-Maid took over a house in New Jersey with its raisins-on-Halloween scare. This year, the brand is taking over an entire town. The experiential activation from food and beverage marketing agency quench fully embraces the running joke that raisins are the scariest of all trick-or-treat offerings. To pull it off, quench and Sun-Maid turned a team of "raisin zombies" loose on St. Helens, Oregon – the filming location of Disney’s classic "Halloweentown" – during the community’s month-long "Spirit of Halloweentown" festivities. The zombies’ mission: To replace all candy with Sun-Maid raisins and adorn Halloween decor spotted around town with the brand’s iconic red bonnet. In addition to swapping out chocolatey treats for raisins, Sun-Maid’s raisin zombies will make impromptu appearances in St. Helens pulling off "scary surprises" and "ransnacking" throughout the month.
Credits
Advertising Agency:
Quench, USADate:
October, 2022Ad of the day
Ad of the Day | Renault: Push it to the Limit 7.5 Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content