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Sun Maid: Halloween Raisin Swap

9.0

Media Type:

Film

Brand

Agency

Country:

USA

Industry:

Food

Last year Sun-Maid took over a house in New Jersey with its raisins-on-Halloween scare. This year, the brand is taking over an entire town. The experiential activation from food and beverage marketing agency quench fully embraces the running joke that raisins are the scariest of all trick-or-treat offerings. To pull it off, quench and Sun-Maid turned a team of "raisin zombies" loose on St. Helens, Oregon – the filming location of Disney’s classic "Halloweentown" – during the community’s month-long "Spirit of Halloweentown" festivities. The zombies’ mission: To replace all candy with Sun-Maid raisins and adorn Halloween decor spotted around town with the brand’s iconic red bonnet. In addition to swapping out chocolatey treats for raisins, Sun-Maid’s raisin zombies will make impromptu appearances in St. Helens pulling off "scary surprises" and "ransnacking" throughout the month.