Sunday Insurance: Cut Off!
Media Type:
TV
Brand
Agency
Country:
Industry:
Sunday are emerging as a new insurance company aiming to disrupt the industry. Born as a startup to address consumer pain points by eliminating unnecessary elements in the health insurance business in Thailand, like various insurance documents, and integrating them into an application. They hold the distinction of being the first to adopt this approach in the country. Their strategy aligns with the concept of Lean, focusing on "reducing brand costs" and "cutting customer costs" simultaneously. Their tagline encapsulates this vision: "Smart Insurance. Born Simple."
Credits
Advertising Agency:
Flash BomberChief Creative Officer:
Thanasorn JanekankitCreative Director:
Rattasak MututanondhCopywriter:
Rattasak Mututanondh, Thanasorn JanekankitSenior Art Director:
Nittaya ChananukulAccount Director:
Jitlada DetchuchaiAccount Executive:
Kulsinee ThatinjanProduction House:
Factory01Director:
Wuthisak AnarnkapornProducer:
Rungtawan NanthasaenDate:
October, 2023
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