Superdrug: Itty Titty

8.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Retail Services

Grey London and Superdrug have launched a new Itty Titty campaign to encourage 18-35 year olds to check their breasts. Despite being an idea about saving lives, the campaign is packaged in a fun, cheeky tone throughout to make it something you want to do, not put off, like so many of us already do.

Credits

Advertising Agency:

Grey, London, UK

Creative Directors:

Terry O'Neill , Angela Harding

Creatives:

Flora German, Shivani Patel

Creative Strategists:

Fiona Keyte, Margarita Kostopoulou

SVP/Managing Partner:

Mohamed Kahwaji

Account Director:

Genevieve Jayasekera, David McConnell

Agency Senior Producers:

Lotte De Vroe, Daniel Wincenty

Head of Design:

Sunir Patel

Designer:

Stuart Leung

Artworker:

Nigel Miller

President & CCO:

Laura Jordan Bambach

ECD:

Celeste Dalairac

Client:

Superdrug

Head of Marketing:

Gemma Mason

Senior Marketing Manager:

Karen Fabres

Marketing Manager:

Anisha Boojihawon

Assistant Marketing Manager:

Hannah Sharp

Date:

February, 2022

Latest News

Dec. 12, 2025

John deGraft-Johnson Boards ARK Agency as Strategy Partner

Pioneering new ways for strategy and insight to unlock creative thinking and growth

Dec. 12, 2025

Noomi Rapace to Receive the Nordic Honorary Dragon Award

Noomi Rapace is currently earning international acclaim for her portrayal of Mother Teresa in the film Mother