Previous Ad
National Highways: Little Changes Change Everything
Next Ad
BCP: Unexpected Guest, Delivery
Svenska Spel: Keep Life Dreamy
Media Type:
Online
The state-owned, and among Swedes immensely popular, lottery Lotto from Svenska Spel has for decades made thousands of Swedes millionaires. With their new communication concept "Keep Life Dreamy," they aim to solidify their role as the iconic game that inspires the Swedish people to dream. This is showcased in the launch film through the equally iconic '70s hit "Dreamer."
Credits
Advertising Agency:
Nord DDB, OsloChief Creative Officer:
Andreas DahlqvistCreative Director:
Nina Akestam WiknerCreative Lead:
Fredrik SimonssonCopywriters:
Frida Siversen Ljung, Martin HovnorArt Director:
Daniel MencakGraphic Designer:
Patrick EmtSenior Client Manager:
Lena GallonSenior Client Manager:
Lena GallonSenior Client Director:
Per JaldeborgSenior Client Director:
Johanna GradinSenior PR Advisor:
Joel SkoldAgency Producer:
Jacob FagerstromOnline Artists:
Markus Bergqvist, Eskil LundbergDirector:
Hanna Maria HeidrichExecutive Producer:
Pal AsbergProducers:
Samuel Hahn, Agnes AhlstedtDirector of Photography:
Lasse FrankEditor:
Sabine PanekGrade:
Oskar LarssonSound Design:
Calle Budde RoosBrand Manager:
Martin SahlgrenContent Creator:
Jonathan IngmanProduction Manager:
Maria NelanderCreative PR and Insight manager:
Johan SvenssonHead of Brand & Sales Management:
Ulrika HelanderDate:
March, 2024
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 24, 2026
Humanat Launches Eye-Popping OOH Campaign for Booksy
Guerrilla-style campaign squarely aimed at dallas-fort worth beauty and wellness professionals
Jun. 24, 2026
M+C Saatchi Sport & Entertainment Appointed as Global PR Agency for Boss and Hugo
The agency will work for BOSS and HUGO across key brand and business moments