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Svenska Spel: Keep Life Dreamy
Media Type:
Online
The state-owned, and among Swedes immensely popular, lottery Lotto from Svenska Spel has for decades made thousands of Swedes millionaires. With their new communication concept "Keep Life Dreamy," they aim to solidify their role as the iconic game that inspires the Swedish people to dream. This is showcased in the launch film through the equally iconic '70s hit "Dreamer."
Credits
Advertising Agency:
Nord DDB, OsloChief Creative Officer:
Andreas DahlqvistCreative Director:
Nina Akestam WiknerCreative Lead:
Fredrik SimonssonCopywriters:
Frida Siversen Ljung, Martin HovnorArt Director:
Daniel MencakGraphic Designer:
Patrick EmtSenior Client Manager:
Lena GallonSenior Client Manager:
Lena GallonSenior Client Director:
Per JaldeborgSenior Client Director:
Johanna GradinSenior PR Advisor:
Joel SkoldAgency Producer:
Jacob FagerstromOnline Artists:
Markus Bergqvist, Eskil LundbergDirector:
Hanna Maria HeidrichExecutive Producer:
Pal AsbergProducers:
Samuel Hahn, Agnes AhlstedtDirector of Photography:
Lasse FrankEditor:
Sabine PanekGrade:
Oskar LarssonSound Design:
Calle Budde RoosBrand Manager:
Martin SahlgrenContent Creator:
Jonathan IngmanProduction Manager:
Maria NelanderCreative PR and Insight manager:
Johan SvenssonHead of Brand & Sales Management:
Ulrika HelanderDate:
March, 2024
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