Tecate: Networking


Media Type:

Film Film








Alcoholic Drinks

Rock and Tecate surprise with a spot for the fall of the nets. In advertising, speed and responsiveness is everything. 12 hours after the collapse of the networks that shook the world, Cerveza Tecate quickly surprises with a new spot. Taking advantage of the situation and the Rock moment, led by Pablo Batlle and Central Films with the direction of Rodrigo García Saiz, they release this spot to celebrate the true networks, those that matter, friends. That network that never falls.


Advertising Agency:

Rock The Agency, Mexico

Creative General Director:

Beto Cocito

Creative Directors:

Rulax Rivera, David Zacarías, Rodrigo de Jesús, Rurik Garcia

Account Directors:

Ericka Tolosa, Tania Suarez

Production Company:

Central Films

Post Production:

Central Films

Post-Production Managers:

Patricia Guerra, Leonel Perez

Responsible for the Client:

Dario Tarulla, Lino Villareal, Diana Lozada


October, 2021

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