The Everlasting Memory: Geoff Hurst

10.0

Media Type:

Film Film

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

Sir Geoff Hurst, the last living English footballer who retains vivid memories of the historic 1966 World Cup Final, is digitally preserving his recollections from the famous victory against West Germany in the form of an NFT. The project, which launched on 28th July, will help raise funds and awareness for two charities close to Sir Geoff's heart - Alzheimer's Research UK and the Alzheimer's Society. Just three members of the heroic 66' team are still alive, including Sir Geoff, with a heart-breaking number of England's finest football heroes tragically losing their lives to Alzheimer's.

Credits

Advertising Agency:

Above+Beyond

Date:

July, 2022