The Panda Collection
Media Type:
Digital
Agency
Industry:
Using the power of social media, Gucci and Fur for Animals will trick the world into caring. Gucci will tell the world they're selling a new line from real Panda fur, knowing the world will go crazy, only to reveal 3 weeks later that it was all a sham--the line was made from artificial fur, and from now on, so would all of Gucci's other products as well. Gucci and Fur for Animals made people realize how cruel fur really is.
Credits
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 23, 2026
Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK
Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters
Oct. 23, 2026
Florence Signs Director Jake Vriez Elaar
The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work