The Panda Collection
Media Type:
Digital
Agency
Industry:
Using the power of social media, Gucci and Fur for Animals will trick the world into caring. Gucci will tell the world they're selling a new line from real Panda fur, knowing the world will go crazy, only to reveal 3 weeks later that it was all a sham--the line was made from artificial fur, and from now on, so would all of Gucci's other products as well. Gucci and Fur for Animals made people realize how cruel fur really is.
Credits
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 31, 2026
Ad of the Day | Actimove Apotlights the Inner Strength Behind Living with Pain in new Publicis London Campaign
Built around the new creative platform "Inner Strength Support", the campaign challenges a category dominated by clinical demos and product claims
Jul. 31, 2026
Billion Dollar Boy's Companion Launches "Creator Investment Intelligence"
Creator Investment Intelligence is Companion’s solution to restore certainty and transparency