The Real Cost: One Leaves

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

FDA and FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox

Credits

Advertising Agency:

FCB New York, USA

Chief Creative Officer:

Ari Halper

EVP, Executive Creative Director:

Gary Resch

Senior Art Director:

James Meiser

Senior Copywriter:

Cecile Robertshaw

Executive Producer:

Stacy Flaum

EVP, Group Management Director:

Suzanne Santiago

VP, Account Director:

Dimas Adiwiyoto

Account Supervisor:

Mallika Rao

Account Executive:

Ally Morrow

Assistant Account Executive:

Katie O'Hara

Project Manager:

Shantal Gonzalez

Account Directors:

Jared Shell, Earl Adams

Production Company:

Chromista

Director:

Darren Aronofsky

Director of Photography:

Matthew Libatique

Executive Producers:

Sandy Haddad, Scott Franklin

Executive Producer, Line Producer:

Ted Robbins

Media Agency:

Initiative

Manager, Digital Partnerships:

Lindsay Gilfeather

Associate Director, Broadcast Partnerships:

Erin Hourihan

Negotiator, Digital Partnerships:

Meegan Scally

Managing Director:

Dan Tighe

Date:

March, 2019

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration