Latest News

Jan. 06, 2026

Experian Launches New Brand Platform "Better Your Story" by BBH

The whole brand, from tone of voice to visuals, has had an overhaul to drive awareness and consideration of the Experian credit score

Jan. 06, 2026

System1 Reveals the 10 Brands that Cut Through in 2025

While System1's Star Rating is widely used to predict long-term brand-building potential, this ranking focuses on a different win: memorable impact within the category