Tic Tac: The Worst Breath in the World

8.9

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

France

Bad breath can be a mortifying thing, and Ogilvy Paris nicely illustrates that by exaggerating that humiliation.

Credits

Advertising Agency:

Ogilvy Paris, France

Executive Director, Digital & Brand Content:

Baptiste Clinet

Content:

Fred Levron

Creative Directors:

Nicolas Lautier, Florian Bodet

Art Director:

Salome Jestin

Copywriter:

Charles-Henry Joyaut

Strategic Planner:

Hadi Zabad

Digital Producer:

Hugo Diaz

Production:

Fighting Fish

Director:

Nemeta

Date:

April, 2012

Latest News

Jul. 10, 2026

Ollie Offers Dogs a "Scent-Sational" Wedding Menu

The dog food brand wants owners to consider their dogs’ dietary needs during their wedding day

Jul. 10, 2026

SKYN Launches "Heat Map," Tracking the Fans' Chemistry and Action No Broadcaster Covers

The brand reimagines soccer's iconic post-match tactics board to visualize chemistry beyond the pitch