Tic Tac: The Worst Breath in the World
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Bad breath can be a mortifying thing, and Ogilvy Paris nicely illustrates that by exaggerating that humiliation.
Credits
Advertising Agency:
Ogilvy Paris, FranceECD:
Chris GarbuttExecutive Director, Digital & Brand Content:
Baptiste ClinetContent:
Fred LevronArt Director:
Salome JestinCopywriter:
Charles-Henry JoyautStrategic Planner:
Hadi ZabadDigital Producer:
Hugo DiazProduction:
Fighting FishDirector:
NemetaDate:
April, 2012
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy