Toyota: Right Light

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

The ad aims to communicate a sense of community and warmth with the understanding that the holidays can be an emotional and stressful time for many. The song in the spot is called “Normal Song” by the band Perfume Genius.

Credits

Advertising Agency:

Saatchi & Saatchi, Los Angeles, USA

Chief Creative Officer:

Jason Schragger

Executive Creative Director:

Fabio Costa

Creative Director:

Leo Circo

Associate Creative Director / Art Director:

Robyn Stern

Associate Creative Director / Copywriter:

Dan Sorgen

Senior Copywriter:

Craig Lederman

Executive Director / Integrated Production:

Lalita Koehler

Director of Content:

Sara Seibert

Executive Content Producer:

Gil DeCuir

Content Producer:

Marina Korzon

Director of Business Affairs:

Keli Christy

Business Affairs Managers:

Margherite Vetrano, Katie Banghart

Senior Project Manager:

Jon Cindric

Group Account Director:

Ginger Christensen

Management Supervisor:

Lauren Messina

Assistant Account Executive:

Nate Rosen

Account Coordinator:

Alicia Simpson

Director of Public Relations:

Mike Cooperman

Group Strategic Planning Director:

Evan Ferrari

Senior Connection / Insights Strategist:

Brittany Berman

Executive Communications Director:

John Lisko

Group Media Director:

Tom Scott

Senior Communications Director:

Clif Atkinson

Communications Director:

Lily Won

Media Director:

Janet Waters

Supervisor, Media Communications:

Judy Wu

Media Planner:

Mio Hosaka

Assistant Media Planner:

Mai Hoang

Associate Communications Director / Search:

Jennifer Miller

Search Strategist:

Michelle Kop

Search Copywriter:

Al Duggan

Date:

December, 2016
#emotion

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