Trudi's: Good Fruit, Doing Good
Media Type:
Experiential
Brand
Agency
Country:
Industry:
A first-of-its-kind stunt blurs the line between motorsports and gaming, right in the heart of Riyadh. Before the world’s biggest gaming event takes over the city, Jameel Motorsport snuck in first, with two Toyota Supras and a wild idea: drift where no car had ever been allowed before. The Riyadh Boulevard, home to the Esports World Cup (EWC), is a no-car zone by design. But with the 2025 edition just around the corner, Jameel Motorsport, EWC's Strategic & Founding Partner, saw an opportunity to merge its motorsports DNA with its growing support for the competitive gaming ecosystem.
Credits
Advertising Agency:
Impero, UKECD:
Michael ScantleburySenior Creative:
Chris SporeSenior Creative, copy:
Elena LavertyJunior Creative:
BeatrizSAD:
Luke MartinsSAM:
Rebecca DuncanProducer and PM:
Julia TallisProduction House:
Tash & CoDirector:
Max SobolFounder:
Natasha MosesProducer:
Amy ThorntonDate:
June, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 19, 2026
A&W Asks Fans to Officially Declare Their Allegiance to Its Long-Awaited Chicken Sandwich
The iconic QSR franchise asks fans to swear off other chicken sandwiches, stoking fast-food rivalries on Instagram
Aug. 19, 2026
Cosmo Expands Across Latin America with a new Production Service Platform
Born in Rio de Janeiro, the production service company is expanding its capabilities across Latin America through a strategic partnership with Landscape