Benchmark Senior Living: Elaine & Ray

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Benchmark Senior Living, one of Northeast’s leading senior living providers, has launched In Their Own Words, a new brand campaign that highlights the transformative power of human connection through real stories from residents and caregivers. The campaign debuts amid rising concern from public health experts over the epidemic of loneliness, especially among older adults.

Credits

Advertising Agency:

Colossus, USA

Co-Founder / Managing Director:

Jon Balck

Account Director:

Ryan Smith

Account Management:

Sebastian Molina

Co-Founder / Executive Creative Director:

Greg Almeida

Co-Founder / Executive Creative Director:

Travis Robertson

VP Creative Director:

Matt McGowan

Associate Creative Director:

Ryan Dalton

Copywriter:

Jillian Apatow

Executive Producer:

Trish Dowley

Producer:

Sam Derderian

Photographer:

Michael D. Wilson

DP:

Alex Sutula

Producer:

Mandy Lyna

Editor:

Joshua Skalroff

Sound Engineer:

Sean Neri

Date:

June, 2025

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