Under Armour: Step in, the Project is Calling

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Fashion

Creative collaboration company DOMO teamed up with Under Armour and Dwayne “The Rock” Johnson on a year-long campaign launching three new collections of the aptly dubbed athletic apparel line, Project Rock. Director André Stringer helmed the series of 19 films for “Step In — The Project Is Calling,” with the campaign concluding film released this month.

Credits

Advertising Agency:

Domo, LA, USA

Date:

November, 2023

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