Vahine: Every Excuse is a Good Excuse

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Confectionery, Snacks

Why wait for a birthday, Christmas or New Years to make cakes, cookies or crepes? Ogilvy Paris was chosen to answer this question for the brand following a RFP to relaunch communications for Vahiné, owned by the McCormick group, which also owns the Ducros brand in France.

Credits

Advertising Agency:

Ogilvy Paris, France

President-CEO:

Mathieu Plassard

President-CCO:

Matthieu Elkaim

Business Partner:

Thibault Loué

Creative Director:

Julien Bredontiot

Strategic Planner:

Lucie Dominique

Advertising Manager:

Laure Flébus

Art Director:

Thomas Chatenay

Copywriter:

Quentin Burette

Production Manager:

Aurélie Appert

Sound Production Manager:

Agathe Chevalier

TV Prod:

Marion Brieux

Vice President EMEA Marketing:

Chris Nelson

Director of Marketing France:

Iwona German

Manager Marketing Vahine France:

Julien Laborie

Vice President, Global Creative, Brands & Categories:

Sol Garay

Director, Global Campaigns:

Megan O'Brien

EMEA Senior Campaign Manager:

Carole Izard

Date:

December, 2023