Vahine: Every Excuse is a Good Excuse

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Why wait for a birthday, Christmas or New Years to make cakes, cookies or crepes? Ogilvy Paris was chosen to answer this question for the brand following a RFP to relaunch communications for Vahiné, owned by the McCormick group, which also owns the Ducros brand in France.

Credits

Advertising Agency:

Ogilvy Paris, France

President-CEO:

Mathieu Plassard

President-CCO:

Matthieu Elkaim

Business Partner:

Thibault Loué

Creative Director:

Julien Bredontiot

Strategic Planner:

Lucie Dominique

Advertising Manager:

Laure Flébus

Art Director:

Thomas Chatenay

Copywriter:

Quentin Burette

Production Manager:

Aurélie Appert

Sound Production Manager:

Agathe Chevalier

TV Prod:

Marion Brieux

Vice President EMEA Marketing:

Chris Nelson

Director of Marketing France:

Iwona German

Manager Marketing Vahine France:

Julien Laborie

Vice President, Global Creative, Brands & Categories:

Sol Garay

Director, Global Campaigns:

Megan O'Brien

EMEA Senior Campaign Manager:

Carole Izard

Date:

December, 2023

Latest News

Sep. 14, 2026

Arts & Sciences Signs Speck & Gordon for UK Representation

The Oscar-nominated, Cannes-winning directors behind Blades of Glory, GEICO's Cavemen and World's Biggest Asshole join Arts & Sciences London

Sep. 14, 2026

Unilever's Rexona Launches First Southeast Asia Campaign with frank. Singapore

The global platform, developed by LOLA MullenLowe and launched in late 2025, repositioned Rexona around the broader truth that life gives women many reasons to sweat