National Coalition Against Censorship: Villains Against Evil
Media Type:
Film
Brand
Agency
Country:
Industry:
ROOF Studio (ROOF) recently produced a series of AI-animated films for "Villains Against Evil," a new campaign from the National Coalition Against Censorship (NCAC) to educate, inform, and protect all Americans’ right to read. Conceived in partnership with INNOCEAN USA, the campaign features classic fairytale villains speaking out against an evil even greater than themselves: Interest Groups and Politicians attempting to ban books. The campaign will run across Instagram, YouTube and Facebook, as well as on NCAC’s call-to-action website, where voters can watch the films and learn more about the more than 10,000 books being challenged and banned and their political implications in an election year.
Credits
Advertising Agency:
Innocean USAProduction Company:
Roof StudioDirection:
Guto TerniExecutive Producer:
Fernanda CuriLine Producer:
Fernanda FraizHead Producer:
Marcio LovatoProducer Assistant:
Bruno LovatoCGI Tech Director:
Wallan Oliveira, Heber CondePipeline TD:
Carlos HallanAnimation Lead:
Felipe MachadoLookdev:
Lucas AlmeidaMocap Performer:
Juliana SuaideDate:
October, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing