National Coalition Against Censorship: Villains Against Evil
Media Type:
Film
Brand
Agency
Country:
Industry:
ROOF Studio (ROOF) recently produced a series of AI-animated films for "Villains Against Evil," a new campaign from the National Coalition Against Censorship (NCAC) to educate, inform, and protect all Americans’ right to read. Conceived in partnership with INNOCEAN USA, the campaign features classic fairytale villains speaking out against an evil even greater than themselves: Interest Groups and Politicians attempting to ban books. The campaign will run across Instagram, YouTube and Facebook, as well as on NCAC’s call-to-action website, where voters can watch the films and learn more about the more than 10,000 books being challenged and banned and their political implications in an election year.
Credits
Advertising Agency:
Innocean USAProduction Company:
Roof StudioDirection:
Guto TerniExecutive Producer:
Fernanda CuriLine Producer:
Fernanda FraizHead Producer:
Marcio LovatoProducer Assistant:
Bruno LovatoCGI Tech Director:
Wallan Oliveira, Heber CondePipeline TD:
Carlos HallanAnimation Lead:
Felipe MachadoLookdev:
Lucas AlmeidaMocap Performer:
Juliana SuaideDate:
October, 2024
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy