National Coalition Against Censorship: Villains Against Evil

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Public Interest, NGO

ROOF Studio (ROOF) recently produced a series of AI-animated films for "Villains Against Evil," a new campaign from the National Coalition Against Censorship (NCAC) to educate, inform, and protect all Americans’ right to read. Conceived in partnership with INNOCEAN USA, the campaign features classic fairytale villains speaking out against an evil even greater than themselves: Interest Groups and Politicians attempting to ban books. The campaign will run across Instagram, YouTube and Facebook, as well as on NCAC’s call-to-action website, where voters can watch the films and learn more about the more than 10,000 books being challenged and banned and their political implications in an election year.

Credits

Advertising Agency:

Innocean USA

Production Company:

Roof Studio

Direction:

Guto Terni

Executive Producer:

Fernanda Curi

Line Producer:

Fernanda Fraiz

Head Producer:

Marcio Lovato

Producer Assistant:

Bruno Lovato

CGI Tech Director:

Wallan Oliveira, Heber Conde

Pipeline TD:

Carlos Hallan

Expert Generative AI:

Thiago Silva, Felipe Machado

Animation Lead:

Felipe Machado

Compositing:

Paulo Valentim, Leo Uehara

Lookdev:

Lucas Almeida

Mocap Performer:

Juliana Suaide

Date:

October, 2024