Vivo: Toxic Relationship
Media Type:
TV
Country:
Industry:
As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil's leading telecommunications company, has partnered with leading Brazilian advertising agency Africa Creative to launch a thought-provoking campaign addressing smartphone addiction.
Credits
Advertising Agency:
Africa, BrazilCCO:
Sergio GordilhoCO- CCO:
Mariana SaECD:
Rod BarbosaHead of Design:
Bruno ValencaCreative Director:
Diogo Dutra, Thiago MonteiroCampaign and Digital:
Julia Miranda, Mayara Sayuri, André Almeida, Bruno Ferreira, Felipe Racca, Tomaz Saavedra, Mateus Martins, Adriano NuevoDate:
April, 2025More from VIVO Telefonica
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