Vivo: Toxic Relationship

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil's leading telecommunications company, has partnered with leading Brazilian advertising agency Africa Creative to launch a thought-provoking campaign addressing smartphone addiction.

Credits

Advertising Agency:

Africa, Brazil

CO- CCO:

Mariana Sa

ECD:

Rod Barbosa

Head of Design:

Bruno Valenca

Creative Director:

Diogo Dutra, Thiago Monteiro

Creative:

Carlos Schleder, Fabiano Pinel

Campaign and Digital:

Julia Miranda, Mayara Sayuri, André Almeida, Bruno Ferreira, Felipe Racca, Tomaz Saavedra, Mateus Martins, Adriano Nuevo

Date:

April, 2025

Latest News

Jan. 15, 2026

Wikipedia Turns 25, Celebrates the Humans Who Make Knowledge Possible in New Docuseries

Developed in partnership with purpose-led creative shop Kin, this campaign centers around a first-of-its-kind "video docuseries"

Jan. 15, 2026

Art Directors Club and Dreamina AI Partner on Free AI Visual Design Category for ADC 105th Annual Awards

Winners receive coveted ADC Gold, Silver or Bronze Cubes, and cash prizes totaling $30,000