Volkswagen: #GolDoBrasil


Media Type:

Film Film









It's only fitting that the most popular car in Brazil is called Gol, the Portuguese word for Goal. And it's also only fitting that, during the World Cup, AlmapBBDO and Volkswagen are sending 7 Brazilian-made, 2014 edition Gols back to Germany, in an effort to reset the balance of the footballing universe after the stunning match in the penultimate World Cup where the Brazilian national team suffered the worst defeat in its history, a 7-1 loss to Germany. Though the two teams have since met again with less dramatic results, Brazil's 200 million-plus fans haven't gotten over the stinging defeat that still scars the "land of football." Since the Volkswagen Gol is slated to be discontinued this December, the manufacturer has decided to make one last gesture toward historical reparations. In an initiative developed by AlmapBBDO, seven units of the car's 2014 model will be sent straight from Brazil to Germany. Who knows, maybe that way the jinx will be broken.


Advertising Agency:

Almap BBDO, Brazil


December, 2022

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