Volkswagen x Livelo: Trucker Napp

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Automotive

In a move to make Brazil's roads safer, Volkswagen Caminhoes e Onibus is teaming up with Livelo – the country's biggest rewards program – to create an initiative to monitor truck drivers' hours of rest along shipping routes nationwide and convert them into benefits.

Credits

Advertising Agency:

Almap BBDO, Brazil

Executive Creative Directors:

Fernando Duarte, Henrique Del Lama, Pedro Corbett

Creative Director:

Iron Brito

Creatives:

Fernando Christo, Vinicius De Luca Souza

Special Projects:

Julia Newman, Marilia Alves

PR:

Giusti Creative PR

AV Production:

Diego Villas Boas, Vera Jacinto, Murillo Moretti, Marcia Granja

Liaisons:

Fernando Silva, Marina Veludo Mugnaini, Denise Abramovici, Guilherme Alcatrão, Manuella Gavioli, Laura Villaça, Julia Exaltação

Digital Production:

Lilian Cavallini, Luan Henriques, Sandro Rosa

Image Production:

Belgrado Filmes

Director:

Og Cruz

Executive Producer:

Neusa Cizik

Producer Liaison:

Vivi Dias

Assistant Director:

Mariana Araujo

Production Manager:

André Bernardes

PAs:

Victor Ramos, Adriana Jorge

Art Director:

Daniel Kubalack

Post-Production Coordinator:

Fernando Yamanaka

Editor:

Gabriel Peixoto

Motion Graphics:

Rouse Rafaela

Color Grading:

The Cave Color

Colorist:

Junior Xis

Audio Production:

Jamute

Executive Audio Producer:

James Feeler

Music Producers:

James Feeler, Marcos Vaz

Sound Engineers:

Marcelo Filho, Otávio Bertolo, Sanjai Cardoso

Coordinators:

Julianna Zuppo, Letícia Nunes

Liaisons:

Kiki Eisenbraun, Hingrit Nistche

Livelo Liaisons:

Bianca Stefanuto Jordão, Vanessa Pereira da Silva, Patricia Ferro Machado Santana

VWCO Liaisons:

Ricardo Alouche, Luciano Cafure

Date:

April, 2024

Latest News

Aug. 21, 2026

The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace

D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work

Aug. 21, 2026

Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?

Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch