Volvo Trucks: Your Friend on the Road
Media Type:
Film
Brand
Country:
Industry:
It’s important for Volvo Trucks to be the best business partner for their customers when it comes to service and support.
As a truck owner it doesn’t end when you get the keys to your truck. Quite the opposite. To show that Volvo Trucks truly care about their customers and their businesses, standing by them every step of the way – the creative team at We Are More created the fictional service companion, Buddy and launched the concept 'Your Friend on the Road' with a 2½-minute commercial in classic buddy-movie style.
Credits
Advertising Agency:
We Are More, Gothenburg, SwedenDesigner:
Emma KristenssonClient Director:
Erica BerghagenStrategist:
Frida SjöstenCopywriter:
Mikael AnderssonArt Director:
Alexander SkoglundDate:
October, 2024
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