Wealthsimple: Sluggish

9.0

Media Type:

TV TV

Brand

brand

Country:

Canada

Industry:

Financial Services

Award-winning director Martin de Thurah of Epoch Films helms Wealthsimple's latest campaign, "Sluggish,” an animated spot following a determined slug crossing a sidewalk, serving as a metaphor for the everyday challenges that accumulate on the path to achieving one's goals—financial or otherwise.

Credits

Production Company:

Epoch Films

Director:

Martin De Thurah

Producer:

Michaela Johnson

Director of Photography:

Rasmus Videbæk

1st Assistant Director:

Stefan Danholm

Service Company:

Bacon

Line Producer:

Henrik Berthelsen

Editor:

Peter Brandt

Post Production:

BaconX

VFX Supervisor/CD:

Jonas Drehn

VFX Producer:

Daniella Strand

EP:

Lorène Lescanne

Head of Production:

Rikke Gjerlov Hansen

Lead Compositor:

Thomas Banner

Colourist:

Hannibal Lang

Creative Director, Art director:

Jacob Weinstein

Creative Director, Copywriter:

Devin Friedman

Senior Producer:

Marc Tavas

Executive Producer:

Greg Tharp

Integrated Marketing Director:

Janet Xi

Chief Marketing Officer:

Rubina Singh

Date:

January, 2025

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration