Wickes: Feel as Proud as a Peacock

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

House, Garden

Home improvement retailer, Wickes, aims to galvanise the public into starting the year with some DIY with two new TV spots. The work, created by St Luke’s, builds on Wickes’s new brand platform, "Feel as proud as a peacock", which was introduced in December 2024 and highlighted the brand’s range of kitchens.

Credits

Advertising Agency:

St Luke's, London, UK

Joint Chief Creative Officer:

Richard Denney

Creative Team:

Phillip Meyler, Darren Keff

Agency Producer:

Chloe London

Head of Art and Design:

Pete Mould

Chief Strategy Officer:

Dan Hulse

Senior Planner:

Amelia Markham

Business Director:

Barnaby Kelly, Anastasia Terzeon

Senior Account Director:

Madeline McCarthy

Senior Account Manager:

Hope Shooter

Account Executive:

Takbir Rahman

Production Company:

MYTHSMYTH

Director:

Neil Gorringe

Photographer:

Tom Woodstock

Production Co Producer:

James Bolton

DoP:

Ian Murray

Art Director:

James Hatt

Wardrobe Stylist:

Wiz Francis

Casting:

Zita Zutic Konak/ ET Casting

Editor:

Quin Williams/ Tenthree

Music:

Eclectic

Post Production:

1920vfx

VFX Producer:

Heather Brown

2D Supervisor:

Adam McHale

2D Artists:

Tony Wells, Loredana Gangemi, Kai Davies

3D Supervisor:

Ben Revens

3D Artists:

Frank Engen, Andrew Cook, Arda Sernaz, Joe Baker, Will Davies

FX Shoot Supervisor:

Jamie Stitson

Colourist:

Kai van Beers

Media planning/buying:

Carat

Date:

January, 2025

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