WOO: Main Character
Media Type:
Online
Brand
Agency
Country:
Industry:
Pioneering youth media brand Woo is breaking the norms of digital storytelling and creating a new feel-good genre of entertainment for Gen Z with Main Character, a comedic online film series featuring an artist, a rapper and a dancer from the Dublin underground, telling three interwoven stories of personal growth in a candid stream-of-consciousness style. Inspired by the TikTok main character trend ("I’m in my main character era") - where people embrace confidence in themselves and their decisions, living out as the main character in their own lives.
Credits
Advertising Agency:
Soursop, AmsterdamDate:
November, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 11, 2026
First Work Following Pitch Win: Saint Elmo's and BVB Present Mockumentary "Buying Borussia"
Saint Elmo's and Borussia Dortmund have already worked together on the multi-award-winning campaign "Balls for Balls"
Sep. 11, 2026
Ad of the Day | Club Med and BETC Paris Redefine Free Time With "The Art of Free Time" Campaign
When Was The Last Time Your Free Time Was Truly Free?