World Animal Protection: Your Turn

9.5

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

USA

Industry:

Public Interest, NGO

At NYC’s iconic Grand Central Station, a social awareness experiment from Serviceplan Campaign International for global NGO World Animal Protection US, highlights the cruelty experienced by animals on factory farms by momentarily trapping commuters in the subway turnstiles.

Credits

Advertising Agency:

Serviceplan Campaign International

Chief Creative Officer:

Alex Schill

Executive Creative Directors:

Thomas Heyen, Markus Kremer

Art Directors:

Sine Marie, Harwits Hansen

Copywriter:

Melis Adigüzel

Account Director:

Saskia Kroschewski

Production Company:

Instant Waves

Director:

Niklas Warnecke

Music Production:

2WEI Music

Date:

February, 2019