YUMBO: Meat for Real Meatheads

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

The meat stick is America's fastest growing snack category (with sales hitting $3B last year), but it's still a misunderstood snack. From outdated stereotypes of gas-station snacking and macho man diets to new offerings promoting nutrition alone - the old narratives around who meat sticks are for, and why they're worth craving, needs to be re-written.

Credits

Advertising Agency:

Havas Chicago

Date:

July, 2025