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4Creative
Channel 4’s in-house creative agency.
+44 (0)20 7306 5191
4creative is Channel 4’s in-house creative agency. We’re about 40 people, who write and produce risky, innovative and culturally potent work across all Channel 4 brands and services.
Yes it’s as fun as it looks.
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy