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Max Sherman Joins Bacon's Commercial Roster After Standout Scania Campaign
After collaborating on a recent campaign out of Sweden, Max Sherman now joins Bacon's roster for Scandinavia and Netherlands representation
Ad of the Day | SAS Serves the Toughest Crowd in New Brand Campaign
SAS continues to build on its "We Are Scandinavia" concept with a new campaign featuring Swedish actor Joel Kinnaman
Ad of the Day | New Global Ad for Scania, Featuring Avicii's "Hey Brother"
Two extremely picky brothers are hitching a ride in new global ad for Swedish truck giant Scania. Another Swedish giant provides the soundtrack
This Swedish Corner Store Chain Cut its Logo in Half for Press Freedom
With over 300 locations across Sweden, Pressbyran is no ordinary convenience chain
There is no Escaping Reality, in New Campaign from Reporters Without Borders
Amid war, climate change, and inequality, reality TV remains a popular escape from real-world horrors
Ad of the Day | New IKEA Spot is Pure Dream Fuel
The film Directed by Bacon’s Martin Werner and made with Åkestam Holst, is encourages everyone to unlock their full potential, starting at home
Horse Racing According to Martin de Thurah Is Like a Dream
The visionary Bacon director and Swedish agency Åkestam Holst provide a both dreamy and visceral depiction of horseracing in new spot for ATG
Latest News
Nov. 20, 2025
Honda Debuts Engineered for Fun Prelude Brand Campaign
New multi-channel campaign uses facial expression analysis technology to showcase the exhilarating experience behind the wheel of Prelude
Nov. 20, 2025
OLIVER UK names Eloise Smith Executive Creative Director to Drive Creative and AI Innovation
Part of The Brandtech Group, OLIVER continues its AI innovation journey with new creative leadership