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APCO Worldwide
APCO Worldwide is a global communications consultancy.
+1 202-778-1000
Feb. 19, 2018
Ad of the Day | Saudi Women Subvert Stereotypes in Thought-Provoking Commercial
Omar Hilal directs a powerful commercial that challenges perceptions of Saudi, Arab, and Muslim women
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Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
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World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness