Baked

A global creative agency using human truths to build brands people actually believe in.

Jul. 17, 2025

Brooks Launches new Global Campaign: "LET'S RUN THERE"

Brooks has launched a bold new global brand campaign designed to reframe the emotional and social power of running

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Sep. 28, 2026

Why Make it Easy? De Balie and Dawn Explore the Power of Discomfort in Bold new Campaign

De Balie, Amsterdam’s home for culture and debate, launches striking new brand campaign with Dawn, pairing provocative copy with surreal photography

Sep. 28, 2026

MOX Creates New Brand Identity for Formula E's Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport