BETC HAVAS

Sexy&Bold.

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Founded in 1994, BETC Paris is the largest agency in France and is among the most creative according to the Gunn Report and AdWeek.

In 2011 it began the process of expansion, opening BETC London. In 2014, BETC launched BETC São Paulo headed by co-CEOs Erh Ray and Gal Barradas.

BETC’s guidance is for brands and it seeks a subtle balance between strategy and business, creativity and art. In a world where everyone lives connected in continuous time, BETC is prepared to generate multichannel experiences to the consumers of its customers.

Latest News

Sep. 03, 2026

Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director

Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy

Sep. 03, 2026

Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm

Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing