Boroda Kaplan

Boroda Kaplan + Partners is a leading, full service advertising agency, part of the Grey Group, Israel's largest communication group that holds 50% of the agency.

+972 3-540-0305

Boroda Kaplan + Partners is a leading, full service advertising agency. We are part of the Grey Group, Israel's largest communication group. that holds 50% of the agency. The agency was founded in 2003 by Guy Boroda and Ron Kaplan, who are co-CEOs. Amnon Golan joined as Partner/Co manging and head of strategy in 2015. The agency serves leading clients from a broad range of categories, from finance to sports to medicine to education. Brands like New Balance, Novartis, Dr. Fischer, Bug, Technion, Mobileye, Eshet Tours, The City of Jerusalem, and many more. The agency offers a unique combination of boutique services with large agency capabilities. The 3 partners are involved hands-on in each and every account, actively participating in and overseeing every course of action, while we have the manpower, media planning and buying capabilities of the top agencies, thanks to our partnership with Mediacom.

Latest News

Oct. 08, 2026

​​Arcade Unveils Next Chapter Through Expanded Creative Editorial Roster, New Website & Launch of Arcade Color

The company has expanded its roster with the addition of editors Jojo King, Saam Hodivala, and Alex Morrison

Oct. 08, 2026

Production Veteran Jenny Lumpkin Launches Modern Standard

The new Modern Standard network offers ad agencies and brands a pre-vetted community of creative talent and production capabilities