Boroda Kaplan

Boroda Kaplan + Partners is a leading, full service advertising agency, part of the Grey Group, Israel's largest communication group that holds 50% of the agency.

+972 3-540-0305

Boroda Kaplan + Partners is a leading, full service advertising agency. We are part of the Grey Group, Israel's largest communication group. that holds 50% of the agency. The agency was founded in 2003 by Guy Boroda and Ron Kaplan, who are co-CEOs. Amnon Golan joined as Partner/Co manging and head of strategy in 2015. The agency serves leading clients from a broad range of categories, from finance to sports to medicine to education. Brands like New Balance, Novartis, Dr. Fischer, Bug, Technion, Mobileye, Eshet Tours, The City of Jerusalem, and many more. The agency offers a unique combination of boutique services with large agency capabilities. The 3 partners are involved hands-on in each and every account, actively participating in and overseeing every course of action, while we have the manpower, media planning and buying capabilities of the top agencies, thanks to our partnership with Mediacom.

Latest News

Aug. 07, 2026

Honest Kids Gets Brutally Honest for Back-to-School Campaign

The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production

Aug. 07, 2026

Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation

As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players