Cake is a creative agency, specialising in sport, entertainment and culture. Part of the HavasGroup network

+44 20 3793 3800


Cake is the sport, entertainment and culture agency of Havas. ​We build meaningful connections between brands and consumers through culture, using our proprietary Meaningful Brands in Culture study and strategic approach. ​ ​All our ideas fuse bold thinking with brilliant creativity, underpinned by data and insight.​ ​We do this through earned media, social, influencer marketing, sponsorship and partnerships, and live experience; delivering this for some of the most well-known brands and rights holders in sport and culture, including: Aston Martin F1, BT, Carling, Captain Morgan, Commonwealth Games England, EE (BAFTA, Glastonbury & Wembley), Gordon’s Gin, JD Sports, Major League Baseball, NFL, PayPal, Puma, The FA and UNICEF. We are part of the Havas Group, owned by Vivendi, enabling us to collaborate within one of the most integrated communications networks globally.

Latest News

Dec. 09, 2021

Publicis Groupe Dubai Makes the Invisible Pay Gap Visible for Le CRAN

The Ethnic Pay Gap is a global issue that almost no one is talking about

Dec. 09, 2021

Ad of the Day | Ford Dives Deep in "Night Swimming" Campaign from AMV BBDO

Smuggler's Adam Berg directs ethereal spot