Carmichael Lynch
We create the Unfair Ideas that give our clients an unfair advantage.
+1 612-334-6000
Nov. 21, 2025
The 2025 Subaru Share The Love Event Launches With Heartfelt New Advertising
Iconic annual campaign returns for its 18th year with new advertising, uniting Subaru, retailers, and customers to support national and local causes
Aug. 01, 2022
ROOF Animates Surreal Byways for Conoco's New "Choose Go" Campaign
Studio produces six 3D-animated shorts featuring eclectic "goer" characters
Apr. 29, 2019
Cut+Run's Pete Koob Edits Adventures of The Unexpected In Conoco Campaign
Conoco fuels the drive for adventure and the joyfully unexpected in their latest campaign
Latest News
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth