CHE Proximity

Data insights + customer experience + technology + breakthrough creativity.

At CHE Proximity we’re not only pioneers of the new agency model, but also connected creativity.

Connected creativity is the synchronisation of strategic positioning, engaging creative and advanced planning to ensure ideas cut-through and deliver the strongest commercial performances.

To create such work, the classic marketing disciplines of advertising, experience, PR, CRM, media and digital are all unified to craft a new breed of agnostic agency.

We promise – and deliver – whole of business, customer-centric transformation.

Latest News

Aug. 21, 2026

The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace

D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work

Aug. 21, 2026

Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?

Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch