CHE Proximity

Data insights + customer experience + technology + breakthrough creativity.

At CHE Proximity we’re not only pioneers of the new agency model, but also connected creativity.

Connected creativity is the synchronisation of strategic positioning, engaging creative and advanced planning to ensure ideas cut-through and deliver the strongest commercial performances.

To create such work, the classic marketing disciplines of advertising, experience, PR, CRM, media and digital are all unified to craft a new breed of agnostic agency.

We promise – and deliver – whole of business, customer-centric transformation.

Latest News

Jun. 05, 2026

Amsterdam-Based Creative Agency Dawn has Bought Back its Independence

Management buyout led by partners Marjolein Huisinga, Jurian van der Hoeven and Niek Kessels

Jun. 05, 2026

H/L and Toyota Celebrate the Fandom of Futbol

The spots "Back Seat Commentator" and “Soccer is Here” tell the story of the sport in Northern California: the magnitude, the joy of the moment, and the experience as a cohesive brand story