
Convicts
Convicts is a purpose-driven brand and creative studio that aims to make the world a better place through original storytelling
Convicts is a purpose-driven brand and creative studio that aims to make the world a better place through original storytelling. We tell stories about the characters, movements, brands, and ideas making the right kind of trouble in culture… and stir up a little bit of our own. Born from content, we understand what people want – and we make beautiful, brave work that makes them want to watch it. Across our agency work and original content, we create with conviction.
Latest News
Jul. 03, 2026
Cannes vs. The Consumers: Craft and Humour Conquer AI
System1 testing reveals that craft, humour and storytelling resonate most with consumers, even as AI brands took home Gold at Cannes Lions 2026
Jul. 03, 2026
Rainbow Lobster Behind Grand Prix for Good-Winning 600K Network
The Cannes Lions-winning project became a global call for humanitarian aid after Venezuela's devastating earthquake
