Craft

Craft Worldwide specializes in Print Production, Digital Campaign Production, Video Post-Production, Adaptation Design, Transcreation and Efficiency Auditing.

As one of the industry’s largest global production networks, Craft’s teams collaborate to create smart, bespoke, networked client solutions for many world-class brands. Its network of more than 1000 full-time employees in 120 countries includes a significant presence in low-cost markets and a comprehensive transcreation offering to ensure local market relevance. Craft, which works around the world for major clients such as Microsoft, L’Oréal, Coca-Cola, MasterCard, Nespresso and Aldi, is a unit of McCann Worldgroup, which is part of The Interpublic Group of Companies (NYSE:IPG).

Latest News

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy